When does coverage start? March 24, 2022 21:50 For both free MulberryCare plans and upgraded plans, coverage starts on the date you purchase your item. Related articles How do I file a claim? What are the full policy terms? Can I get a plan for a product I’ve already purchased? Is there a price limit for products that I can protect with MulberryCare? What products are eligible for protection by Mulberry?